Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

Depending on the success of its upcoming smart home hub, Apple will evaluate making its own TV set, according to reports. Does this sound familiar?

Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the company is reportedly considering the potential of an Apple-branded television—a project it dropped over a decade ago after deciding it would be too difficult to pull off.

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the project.