Inspired by Roald Dahl’s timeless and cherished story, the new Christmas advert features the beloved BFG alongside Sainsbury’s colleagues as they take viewers on a whimsical culinary adventure. The ad ...

The 2024 advert takes place in an old theatre, with the star a caretaker who quietly sings to himself as he goes about his cleaning chores. Unknown to him, his colleagues around him have noticed his ...

It is no secret that Christmas really is the ultimate silly season. Brands are fighting for attention, given consumers are in ...

Retailers’ Christmas adverts have already begun appearing across our TV screens as the festive season fast approaches. With ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

Halloween decorations come down and suddenly, it’s as if Christmas has arrived overnight. Christmas 'creep' sees more ...

Christmas has come early for Sainsbury’s, as it’s just been named the best supermarket for Christmas shopping in 2024. Just ...

This year’s truck tour is set to be the biggest and best one so far, and will be held in support of FareShare, the biggest ...

As the first UK supermarket to launch a festive ad for 2024, it features the much-loved Roald Dahl character the BFG. With the message that Sainsbury's is going big on food this Christmas, it follows ...

In a dazzling embrace of the festive spirit, Sainsbury’s has unveiled its latest Christmas campaign, capturing imaginations with the cherished Roald Dahl character, the BFG. This cleverly crafted ...

Sainsbury's is the first major supermarket to drop this year's Christmas advert starring an iconic children's character. Shoppers have been quick to praise the new clip, describing it as "brilliant" ...

With no human heights left to climb after last year’s cameo from Rick Astley, the grocer has turned to fiction for its ...