Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.

Emina has over a decade of experience in digital marketing and describes herself as "too curious to specialize," and a “firm believer in the value of full-stack marketers”. Her passion for SEO stems ...

Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to queries. Some examples include “ how to effectively run a one on one ...

Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.

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The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). First-party ...

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