Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
Emina Demiri-Watson
Emina has over a decade of experience in digital marketing and describes herself as "too curious to specialize," and a “firm believer in the value of full-stack marketers”. Her passion for SEO stems ...
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How to handle negative Google reviews: Remove, respond, recover
Search Engine Land » SEO » How to handle negative Google reviews: Remove, respond, recover Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...
Bing expands generative search experience and Deep Search
Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to queries. Some examples include “ how to effectively run a one on one ...
Will Google’s defense hold up against DOJ antitrust claims?
Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
Google’s Ads Data Hub: What you need to know
The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). First-party ...
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The truth behind AI checkers: A cautionary tale
Search Engine Land » SEO » The truth behind AI checkers: A cautionary tale Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...
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Key Google Search Console metrics to monitor every month
Search Engine Land » SEO » Key Google Search Console metrics to monitor every month Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...
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Search the Search Engine Land site
New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance. PPC PPC SEO SEO Get the newsletter search marketers rely on.
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15 AI tools you should use for SEO
Search Engine Land » SEO » 15 AI tools you should use for SEO Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land content.
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The ultimate guide to HTTP status codes for SEO
Search Engine Land » SEO » The ultimate guide to HTTP status codes for SEO Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...