These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.

Talent managers, creators and influencer marketers shared tips for navigating creator contracts, from usage rights to ...

Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

After losing broadcast rights to National Basketball Association games in July, Warner Bros. Discovery struck a new 11-year ...

Picture the scene: a 22-year-old Gen Z creative is asked to do some work on a small project, maybe a social media brief with ...

Read on to learn more about how Dr Pepper won the 2024 soda wars, Kellanova set a new standard in sports marketing, Raising ...

Kellanova’s renewed focus on sports marketing and smart partnerships have generated buzz for Pop-Tarts and Cheez-It.

In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career ...

But Ferrari faces a big test in 2025 when it is expected to reveal its first EV, with a reported price tag of more than ...

More than 37 million people now log into Duolingo daily, thanks in part to the brand’s omnipresence in internet culture.

Over the past five years, Imax’s share of global box office has grown 28%. With a record slate of “filmed for Imax” movies ...