Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

With an overhauled brand identity, Jaguar seeks to embrace bold designs, unexpected and original thinking, and create a brand ...

Jaguar has unveiled a new brand identity as it shifts towards high-end electric vehicles, competing with luxury brands such ...

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...

No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

These include Device Mark, Strikethrough, Exuberant Colours, and Makers Marks. Jaguar unveils its new brand identity for its ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Jaguar has thinned its lineup down to just one model, the F-Pace SUV for the 2025 model year, but don't worry it has some big ...