Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was ...

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...

Jaguar has officially unveiled its new brand identity, the first step towards transitioning into an EV-only brand from 2026.

Jaguar recently began testing its upcoming electric 4-door GT which will be making its debut in concept form next month.

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Jaguar has revealed its new brand logo and a new identity which will change the perception and image of the luxury brand.

These include Device Mark, Strikethrough, Exuberant Colours, and Makers Marks. Jaguar unveils its new brand identity for its ...

Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...

After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...

Besides the aforementioned elements, the company said it will use vibrant and exuberant colours as “a cornerstone of Jaguar’s ...