The brand's new logo is now written as JaGUar to ' seamlessly blended upper and lower case characters in visual harmony', the ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Sky News host Caleb Bond has roasted car brand Jaguar's new bizarre ad campaign. “Jaguar is advertising themselves as some ...

Jaguar is completely reinventing itself as an electric-only and significantly more upmarket brand, targeting the likes of ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

Jaguar has introduced a refreshed brand identity, unveiling a new logo. Check Elon Musk's roast on this and the company's ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

As the firm revealed the new look yesterday, it knew it was set for a backlash. Car fans have reacted angrily to a rebrand ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

Inflation set to rebound after jump in energy bills UK inflation is expected to swing back above the Bank of England’s target ...

Jaguar is going electric and upmarket, planning a bold rebirth in 2026 with luxury EVs and exclusive urban showrooms.

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.