The celebrity lifestyle brand has undergone a number of pivots and is now focusing on beauty, fashion, and food.

Gwyneth Paltrow’s company, Goop, has collaborated with mattress brand Avocado to create a climate neutral, organic, $60,000 ...

Ruh roh. Gwyneth Paltrow‘s lifestyle brand Goop has just cut 10 staff members from its payroll, according to a new report by Rachel Strugatz for Puck. The most recent names include head of beauty and ...

Post the last pic on your camera roll – no cheating!” is a popular Instagram game you may or may not have encountered on ...

If there’s one thing we love about Gwyneth Paltrow’s Instagram, it’s her monthly outfit roundups! Recently, the Goop founder ...

From vagina candles to vampire repellent, Gwyneth Paltrow's wellness empire Goop has sparked intrigue and outrage for well over a decade. But the A-lister's multi-million dollar brand appears to ...

With the holiday season nearly here, Gwyneth Paltrow’s Goop unleashed its buzzy annual gift guide, featuring hundreds of ...

A self-proclaimed “exfoliating junkie,” Paltrow uses the Goop Beauty Microderm Instant Glow Exfoliator ... She even has the ...

Gwyneth Paltrow's lifestyle brand Goop conducted another round of layoffs, Business Insider learned. The company let go 18% of its staff in September. After a series of pivots, Goop says it is now ...

Gwyneth Paltrow’s wellness brand, Goop, started off as a newsletter in 2008 Credit: Getty She’s one of the few Hollywood stars whose lives pique genuine fascination; a contradiction of a woman ...