The logo, now stylised as ‘JaGUar’, features geometric symmetry and a modern font, symbolising the brand's commitment to ...

The brand, founded 102 years ago, is moving into a new era, reflecting its transition away from traditional luxury vehicles toward a sustainable, future-focused approach.

The ad and rebrand are part of Jaguar’s shift toward an electric vehicle (EV) future. Jaguar recently unveiled a refreshed ...

The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.

Jaguar quipped that the old logo has been “reimagined” to a user who questioned the company’s objective behind the logo ...

Pension funds have warned ministers that watering down electric vehicle (EV) sales targets will damage investment in Britain, ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

Jaguar is going electric and upmarket, planning a bold rebirth in 2026 with luxury EVs and exclusive urban showrooms.

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Cadillac rival Jaguar is beginning a large-scale rebranding, moving the iconic British luxury brand further upmarket ...

In an effort to reinvent itself as an EV maker, Jaguar underwent a glossy yet rather confusing rebrand that features models ...