Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks (SBUX) is trying to brew up a new chapter with its baristas as the coffee giant attempts a wider turnaround in its ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

Luckin Coffee, China’s coffee chain, has reported impressive sales figures, outpacing its major competitor Starbucks (NASDAQ: ...

Starbucks is going back to the future. The coffee giant is brewing up big changes, bringing back old-school self-serve ...

Brian Niccol inspires a lot of confidence. So much, in fact, that when Starbucks announced the former Chipotle chief would ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

Chipotle Mexican Grill, Inc. announced Monday that Scott Boatwright, who served as interim CEO since August, will permanently ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent ...

Starbucks CEO Brian Niccol is addressing long-standing complaints about complex drink customizations by introducing ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...