Apple had been counting on new artificial intelligence features to make the iPhone 16 a major hit. But pre–sale estimates point to a more muted early response than Apple had hoped.

Apple's new iPhone 16 has artificial intelligence capabilities, but there aren't any showstopping features that stand out right now. There are early signs, however, that sales are doing just fine. Apple Intelligence and all of its features won't fully roll out until next year,

Apple's iPhone 16 series officially launched on. Driven by the boost from generative AI and notable processor upgrades, telecom operators, e-commerce platforms, and physical retailers are generally optimistic about the iPhone 16's sales outlook.