Supermarket chain Sainsbury's has released their festive TV advert for 2024 with a familiar children's character making an ...

With no human heights left to climb after last year’s cameo from Rick Astley, the grocer has turned to fiction for its ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

The BFG has a gigantic heart to match his size, and I found it super endearing how he’d frequently mix up his words. He also has the coolest job ever. I remember wishing the BFG would come by my ...

With the message that Sainsbury's is going big on food this Christmas, it follows the BFG and Sainsbury’s worker Sophie, who ...

Sainsbury's has drawn inspiration from Roald Dahl's beloved BFG for its 2024 Christmas advert. With a voiceover from Stephen Fry, the ad tells the story of the friendly 24-foot-tall giant and a ...

In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall ...

The ad follows the Roald Dahl character and a Sainsbury’s employee on a mission to create an exciting Christmas menu.

As Sainsbury's launches its 2024 Christmas ad, we find out more on the theme and why connecting with shoppers on and off TV ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...