Coca-Cola has used generative AI to create its famous Christmas ad in 2024 – and it’s certainly got people talking. The video is designed to pay homage to the classic 1995 Coca-Cola commercial, ...

How can beverage brands embrace a solid, focused mission to be a driving force for good – yet balance that with being a ...

Campbell suggests starting with the brand's values. "Creating a successful brand names should come from an authentic idea," ...

Hot chocolate is all about beautiful presentations and luxury serves: but there's more to this indulgent treat than meets the ...

Nestlé's water brands will be separated into a standalone business as of January 1, 2025, the company announced this morning. That will include global heavyweights such as San Pellegrino and Perrier.

In an effort to treat both animal milk and plant-based alternatives fairly, milk substitutes such as soya or almond milk are ...

Goxoa was crowned best alcohol-free beer in the world in the 2024 World Beer Awards, and took a gold medal at the European ...

From limited-edition tequila to energy drinks, we take a look at some of the latest beverage launches around the globe.

Boba tea has been about trendy cafes and out-of-home treats. But winning in retail is the next opportunity for the drink: how can fun flavors, innovative packaging formats and even functional ...

CHANCE Clean Cider (0.5% ABV) sees the opportunity for low and no ciders to enjoy the same success as alcohol-free beers.