Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...
As large language models (LLMs) evolve from experimental tools to valuable assets, transparency in their data sourcing is rapidly declining. Initially, ...
AI offers a range of tools and tactics to help media companies attract news audiences and better engage the ones they have In today’s rapidly evolving media landscape, publishers and broadcasters are ...
November 6 @ 11:00 am - 11:45 am | Virtual ...
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