It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
Jaguar, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...
British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...
Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...
Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ...
Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...
When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.
Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...
After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...
The Jaguar we’ve known and loved for the past 79 years is about to undergo its biggest reinvention ever, with owners JLR ...
The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...