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Jaguar unveils new logo and look for cars
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, prismatic landscape. But one thing is missing from the storied British carmaker Jaguar's new rebrand: cars.
Jaguar changes its iconic logo in confusing rebrand, Elon Musk asks ‘Do you sell cars?’
In an effort to reinvent itself as an EV maker, Jaguar underwent a glossy yet rather confusing rebrand that features models in colourful clothing but no cars
Jaguar unveils new logo and look for cars after taking a year off
Jaguar unveils new logo and look for cars after taking a year off - Jaguar took a year break to ‘create a barrier’ between the old models and the new
Paul Tan
6m
Jaguar rebrands itself for EV-only era, focusing on ‘Exuberant Modernism’ – new logo, visual language
Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was ...
6h
Jaguar is now JaGUar
British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...
18m
on MSN
Jaguar preparing to go full-electric starting with a modern 'rebrand'
British automaker Jaguar has unveiled a revamped brand identity to mark “a new era” as it moves toward an all-electric future ...
4h
on MSN
Jaguar is changing its iconic logo
Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...
13h
on MSN
Jaguar Brand Reimagined and Revealed
Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...
Marketing Dive
1d
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition
Jaguar
, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...
Creative Bloq on MSN
5h
Jaguar knows its bold new logo won't please everyone
We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to ...
18h
on MSN
Jaguar Chases Enzo Ferrari's Legendary Comment with New Sedan
When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.
WCJB
10m
Carmaker Jaguar changing iconic logo in brand overhaul
(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.
cbtnews
7h
Jaguar reveals bold rebranding for all-electric future
Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...
13h
on MSN
Jaguar pounces on new logo and ‘delete ordinary’ slogan
Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ...
16h
Why Jaguar Is Rebranding—and How It Plans to Target New Customers
The new Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that is passionate about art.
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