(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

Victims have lost thousands of Rands in these scams. Luxury vehicle brand Jaguar has rebranded in a move away from its iconic ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to ...

Cadillac rival Jaguar is beginning a large-scale rebranding, moving the iconic British luxury brand further upmarket ...

No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a ...

In an effort to reinvent itself as an EV maker, Jaguar underwent a glossy yet rather confusing rebrand that features models ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

It is a “powerful celebration of modernism,” with the Jaguar name in eye-catching gold. Strikethough, the second element, is ...