Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Jaguar is completely reinventing itself as an electric-only and significantly more upmarket brand, targeting the likes of ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

Jaguar has introduced a refreshed brand identity, unveiling a new logo. Check Elon Musk's roast on this and the company's ...

Jaguar is going electric and upmarket, planning a bold rebirth in 2026 with luxury EVs and exclusive urban showrooms.

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Cadillac rival Jaguar is beginning a large-scale rebranding, moving the iconic British luxury brand further upmarket ...

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...