Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.

The logo, now stylised as ‘JaGUar’, features geometric symmetry and a modern font, symbolising the brand's commitment to innovation and luxury in the electric era

Jaguar recently began testing its upcoming electric 4-door GT which will be making its debut in concept form next month.

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026. The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.

Jaguar, who has been very quiet for the last year or thereabouts, has revealed its new logo and also the first images of its new EV that will be launched in 2026. The new logo is a radical departure from the erstwhile Jaguar logo and sees the retirement of the signature Jaguar head and font in favour of a more contemporary design.

Jaguar unveils new logo and look for cars after taking a year off - Jaguar took a year break to ‘create a barrier’ between the old models and the new

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that herald its reinvention