There's a new AI-backed search engine in town. But can it stand up to Google's decades-long hold on internet searches?

Artificial intelligence pioneer OpenAI launched its own ChatGPT search engine on Thursday, positioning itself as a challenger to search titan Google and a direct competitor to the Bing search engine from its strategic partner Microsoft.

Rather than launching as a separate product, web search will be integrated into ChatGPT’s existing interface. The feature determines when to tap into web results based on queries, though users can also manually trigger web searches.