Nielsen, Paramount
Paramount Global Is Going Without Nielsen Ratings (For Now)
Citing the cost, Paramount Global and Nielsen have failed to reach a renewal agreement. For now, Paramount will be using the audience data of Nielsen rival VideoAmp.
Paramount, Nielsen Without TV Ratings Contract in Dispute Over Costs
Paramount Global and Nielsen are at loggerheads in a contract dispute that means CBS and other properties won't have data from the measurement giant
Paramount, Nielsen fail to reach new ratings contract
Nielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate. The big picture: Nielsen is still considered the gold standard for measuring ratings,
Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made with Nielsen data for Paramount inventory, including CBS, Nickelodeon and Paramount+,
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Paramount Global says it will be forced to drop Nielsen ratings on October 1 if the two sides cannot come to a deal for measurement services
Paramount Considers Dropping Nielsen TV Ratings Partnership
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized that all of its other customers and the industry at large would continue to have full access to its data, even if a new deal is not reached by the deadline. Nielsen has a deal in place with every other legacy media company.
Paramount may drop Nielsen ratings in October, report says
Paramount will use measurement data from VideoAmp from October 1 if their contract with Nielsen is not renewed.
Chiefs-Chargers Wins NFL Week 4 On CBS, But Network Stays Silent Due To Paramount's Nielsen Contract Dispute
However, CBS won’t be celebrating that win due to parent company Paramount Global’s ongoing dispute with Nielsen. The ...
adexchanger1d
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...
Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict
Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...
Paramount And Nielsen Hit Contract Impasse As CBS News Gets Set To Host Vice Presidential Debate
Paramount Global and Nielsen have hit a contract impasse, highlighting the sensitivities of the long-fraught measurement ...
MrWeb2d
Paramount Has 'No Deal on Nielsen Ratings from Tomorrow'
Media group Paramount Global has indicated to staff that it may fail to reach a TV ratings agreement with Nielsen, ...
Nielsen, TV Networks Continue Clash Over Upgrade That Might Give Early Favor to Amazon
Nielsen and some of the TV networks it measures are clashing over an update of data that might let Amazon use first party ...