LIC attributes the default Hindi setting on its website to a technical glitch, following backlash from Tamil Nadu and Kerala.

LIC ‘s new website changed the default language from English to Hindi and the option to change the language to English is under the menu option ‘bhasha’ (language), written in the Devanagiri script

The public sector company said that the option to shuffle languages on the website had not been working due to technical problems, which were later resolved.

Posting a screenshot of the LIC webpage, Tamil Nadu CM MK Stalin wrote in a post on X: “The LIC website has been reduced to a propaganda tool for Hindi imposition. Even the option to select English is displayed in Hindi!

CHENNAI: Chief Minister MK Stalin, AIADMK general secretary Edappadi K Palaniswami, PMK founder S Ramadoss, MDMK general secretary Vaiko and many leaders on Tue

Chennai: Tamil Nadu Chief Minister M K Stalin on Tuesday took strong exception to the use of Hindi language on the website of Life Insurance Corporation (LIC) of India, and said that the website has been reduced to a propaganda tool for imposing Hindi.

Condemning the public sector Life Insurance Corporation (LIC) for turning its widely used website into Hindi, Tamil Nadu Chief Minister MK Stalin on Tuesday (Nov 18) described it as linguistic tyranny and demanded its immediate rollback.

Tamil Nadu Chief Minister MK Stalin and other political leaders criticized Life Insurance Corporation (LIC) for allegedly using Hindi predominantly on its website. They called it a form of Hindi imposition and demanded a rollback.

Tamil Nadu Chief Minister MK Stalin strongly criticised the use of the Hindi language on the Life Insurance Corporation (LIC) of India's website in Tamil Nadu, saying that the portal has been "reduced to a propaganda tool for Hindi imposition".

The issue was also raised by Tamil Nadu Chief Minister MK Stalin, who alleged that the LIC website had been reduced to a "propaganda tool for Hindi imposition". "Even the option t