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Jaguar unveils new logo and look for cars
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, prismatic landscape. But one thing is missing from the storied British carmaker Jaguar's new rebrand: cars.
Jaguar changes its iconic logo in confusing rebrand, Elon Musk asks ‘Do you sell cars?’
In an effort to reinvent itself as an EV maker, Jaguar underwent a glossy yet rather confusing rebrand that features models in colourful clothing but no cars
Jaguar unveils new logo and look for cars after taking a year off
Jaguar unveils new logo and look for cars after taking a year off - Jaguar took a year break to ‘create a barrier’ between the old models and the new
7h
on MSN
Jaguar unveils new logo ahead of electric relaunch
Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.The ...
6h
Jaguar is now JaGUar
British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...
4h
on MSN
Jaguar is changing its iconic logo
Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...
13h
on MSN
Jaguar Brand Reimagined and Revealed
Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...
4h
Jaguar knows its bold new logo won't please everyone
We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to ...
Marketing Dive
1d
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition
Jaguar
, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...
18h
on MSN
Jaguar Chases Enzo Ferrari's Legendary Comment with New Sedan
When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.
cbtnews
7h
Jaguar reveals bold rebranding for all-electric future
Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...
11h
on MSN
Jaguar Starts Over With New Branding, Electric Dreams, And A Big Question Mark
The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...
MotorTrend on MSN
18h
What’s Going on at Jaguar? Here’s How the British Brand Plans to Go Big Again
Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...
12h
on MSN
Jaguar pounces on new logo and ‘delete ordinary’ slogan
Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ...
16h
Why Jaguar Is Rebranding—and How It Plans to Target New Customers
The new Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that is passionate about art.
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