Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to Rolls-Royce debuting new identities. And now, Jaguar has presented what might be the boldest reimagining yet, complete with a brand new logo, wordmark and typeface.

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(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo. The old logo featured all capital letters.

The new bespoke logo, written as JaGUar, has "seamlessly blended upper and lower case characters in visual harmony", the company said [PA Media] Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.

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The new wordmark is a mix of upper- and lower-case letters. Jaguar is in transition. It's winding down production of the last models in its current lineup before relaunching the brand further up-market and at a higher price point.