Here's The $634 Million Electric Jaguar That Died At The Last Minute
No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a super-luxury mission but no actual cars —was a universal success. But it's the first sign of life from Jaguar in a very long time, and it's further confirmation that Jaguar sees its future as all-electric.
Jaguar unveils new logo ahead of electric relaunch
Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026,
Electric Jaguar XJ Looks Way Too Old Even Before It Was Born
In 2020, Jaguar announced a new CEO, Thierry Bollore, but only a month into his shiny new office in Coventry, the new executive made a major decision: he canceled the next-generation XJ that was already well into development at the time.
Jaguar’s all-electric comeback – new logo revealed plus all you need to know
The Jaguar we’ve known and loved for the past 79 years is about to undergo its biggest reinvention ever, with owners JLR positioning Jaguar as an all-electric luxury brand set to go toe-to-toe with British luxury car companies Bentley,
Jaguar unveils new logo and look as it prepares for an electric future
Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future. The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars,
Jaguar's Secret Electric XJ That Was Never Revealed Finally Leaks Online
Remember the electric Jaguar XJ that was canceled back in 2021? Well, here it is. This single photo below posted on X by Richard Seddon is our best look at what was supposed to be Jaguar’s electric XJ.
Jaguar is now JaGUar
British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...
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Jaguar rebrands itself for EV-only era, focusing on ‘Exuberant Modernism’ – new logo, visual language
Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was ...
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Jaguar's First Attempt At A Highly Luxurious EV Was Doomed To Fail
In 2020, Jaguar announced a new CEO, Thierry Bollore, but only a month into his shiny new office in Coventry, the new ...
Marketing Dive1d
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition
Jaguar, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...
Electrek14h
Check out Jaguar’s new look for its +$100,000 ultra-luxury EV lineup
These include Device Mark, Strikethrough, Exuberant Colours, and Makers Marks. Jaguar unveils its new brand identity for ...
Jaguar’s all-electric comeback – new 2026 EV GT spied on the road
Jaguar’s all-electric comeback – new 2026 EV GT spied on the road - New electric Jaguar GT spied testing ahead of Jaguar ...
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Why Jaguar Wants to Recreate Itself—and Its Customer Base
After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...
Motor Authority15h
Jaguar reveals new logo and branding for ultra-luxury EVs
Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...
Carmaker Jaguar changing iconic logo in brand overhaul
(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.
Jaguar ditches roaring big cat badge for its EV rebrand - and admits it won't appeal to traditional customers
Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...
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What’s Going on at Jaguar? Here’s How the British Brand Plans to Go Big Again
Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...