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CORDER’S COLUMN: Will Rolex regret relinquishing Formula 1 partnership?
It has long been said that Rolex’s association with Formula 1 is one of the greatest marketing partnerships of the 21st ...
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Luxury meets speed: LVMH takes over Formula 1 sponsorship
With a deal valued at over $100 million (€90 million) annually, the Louis Vuitton Moët Hennessy (LVMH) conglomerate is set to ...
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F1 confirm MAJOR 2025 change with luxury partnership
Formula 1 have confirmed a major change for 2025 after announcing LVMH will become their Global Partner in a historic 10-year ...
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Rolex relinquishes grip on Formula 1 as LVMH becomes global partner
The rumour that has rumbled on all summer has been confirmed as LVMH today reveals it will be the Global Partner for motor ...
Formula 1 and LVMH announce landmark partnership - including TAG Heuer, Louis Vuitton and more
Starting from the 2025 season, LVMH brands will begin sponsoring races in various forms. That includes a range of different ...