Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo. The old logo featured all capital letters.

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future.

JAGUAR have unveiled a new logo as part of their re-branding to electric only models. The luxury car manufacturer sparked a heated debate, with some claiming it looks like “it was designed

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to Rolls-Royce debuting new identities. And now, Jaguar has presented what might be the boldest reimagining yet,

Iconic British car brand Jaguar has unveiled its new logo for the first time in over 90 years ahead of its all-electric vehicle transformation which is set to launch in 2026. The new logo comes ahead of the anticipated new electric vehicle offering which will be showcased in December 3 at Miami Art Week.

Jaguar unveils new logo and look for cars after taking a year off - Jaguar took a year break to ‘create a barrier’ between the old models and the new

The new wordmark is a mix of upper- and lower-case letters. Jaguar is in transition. It's winding down production of the last models in its current lineup before relaunching the brand further up-market and at a higher price point.