You can expect the first sight of Apple Intelligence, other than for beta testers that is, to come with iOS 18.1's official launch sometime in mid-October. "We should be looking for the software upgrade by the middle of October," Gurman said in his PowerOn newsletter .

Apple Intelligence is one of the big new features for iPhone 16, but it's impossible to care when it's still not available.

Apple had been counting on new artificial intelligence features to make the iPhone 16 a major hit. But pre–sale estimates point to a more muted early response than Apple had hoped.

Apple's new iPhone 16 has artificial intelligence capabilities, but there aren't any showstopping features that stand out right now. There are early signs, however, that sales are doing just fine. Apple Intelligence and all of its features won't fully roll out until next year,

Apple's iPhone 16 series officially launched on. Driven by the boost from generative AI and notable processor upgrades, telecom operators, e-commerce platforms, and physical retailers are generally optimistic about the iPhone 16's sales outlook.